Ayrton Senna

Better to adopt the values of your heroes, than simply collect heroes.

 

I was introduced to Ayrton Senna by my boyfriend, who is really into racing, on the 20th anniversary of Senna’s untimely death this past Thursday (May 1st).  In honor of the event, we watched a documentary film about the racing legend’s life.  Among the many things that struck me about story was how much our heroes focus us on the same core values – work, dedication, sacrifice – but not in the service of just anything. The most inspiring men and women pursue those values in the service of – always – what is  a very personal drive and passion. They believe in themselves and specifically in their ability to achieve their vision  – even if it is impossible. I wonder if that is what, of all their varying characteristics, we love the most about our heroes…that they believe in themselves the way we wish we believed in ourselves. Heroes give us a little hope that it is okay to be that crazy, that confident, that great.

Believe in yourself. Bring your crazy, unique, personal gift out to the world – even if it requires work, dedication, sacrifice and risk to do it.

 


Ayrton Senna

Susan O’Neal Gear has over 20 years of experience at the intersection of consumers, marketing and technology. Passionate about all aspects of a consumer’s relationship with brands and retailers, we’re spending the next year looking for new, groundbreaking thought leadership  – if not disruptive solutions – with the potential to redefine the parameters of consumer loyalty. If you also want to see some game changing happen -then follow Upstream Insight, contribute your voice, share this post…do something!