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Do you think this value proposition is uniquely of interest to high-end consumers?

They claim that it’s their lack of affiliation with any particular brand that builds trust.  What does that say about brands, are they inherently untrustworthy because they want to market to the customer?  What other characteristics are important to building trust between consumers and the companies they do business with?

Is 150,000 customers a lot?

Why is paying consumers for their personal data called a “bribe”?

Want Your Customer’s Personal Data? Bribe Them. (via Inc.)


Susan O’Neal Gear has over 20 years of experience at the intersection of consumers, marketing and technology. Passionate about all aspects of a consumer’s relationship with brands and retailers, we’re spending the next year looking for new, groundbreaking thought leadership  – if not disruptive solutions – with the potential to redefine the parameters of consumer loyalty. If you also want to see some game changing happen -then follow Upstream Insight, contribute your voice, share this post…do something!