As someone who is really trying to seek “illumination” in today’s crazy marketing tech landscape (seriously, it’s insane…check it out here), I really love the following quote as well as the author’s breakdown of categories and uses.
He uses statistics as a drunken man uses a lamp post — for support rather than illumination — Andrew Lang, a Scottish poet.
There are smart, thinking marketing/tech/data people out there…they are just being drowned out by the hype creators and chasers, for now.
Making Sense of Data (via @MediaPost)
Susan O’Neal Gear has over 20 years of experience at the intersection of consumers, marketing and technology. Passionate about all aspects of a consumer’s relationship with brands and retailers, we’re spending the next year looking for new, groundbreaking thought leadership – if not disruptive solutions – with the potential to redefine the parameters of consumer loyalty. If you also want to see some game changing happen -then follow Upstream Insight, contribute your voice, share this post…do something!