Lowes

Found this example of a brick & mortar retailer trying to do what Amazon & Walmart are doing – playing to their advantages, in this case – the fact that they have a physical, multi-sensory experience to offer and real humans to facilitate it. I’m not 100% certain it will translate into higher Share of Wallet, but their approach is on the right track … and that’s the key, when you are willing to to risk failure – you’ll try more things – and you’ll find success faster.

Retailers Compete with Amazon: Lowe’s Foods

This is a follow up datapoint to two previous posts: Amazon vs. All Other Retailers: Is It Really An Unfair Fight?   and   WMT vs. Amazon: War as a Catalyst for Innovation.

Lowes